Wildlife tourism is the interaction with wildlife and associated habitat, visitors, traders and settings. Wildlife tourism can be viewed broadly as any tourist activity with wildlife as its main attraction. These interactions can occur in any natural environment or animals in captivity. However, today, many tourists prefer to see and interact with wildlife in their natural habitats. Tremblay (2001) found that wildlife tourism is a relatively broad and ill-defined term that includes a wide variety of wildlife activities, species, habitats and methods of observation. Wildlife tourism segments contains many types of tourism. Newsome, Dowling, Moore, and Ebrary (2005) stated that wildlife tourism encompasses three types of tourism in natural areas; adventure, based on the nature and ecotourism. They also mentioned that these are the key principles of ecotourism to be sustainable and educational and support for conservation. According to Reynolds and Braithwaite (2001), wildlife tourism has important consumer segments, based on the nature, rural and ecotourism.