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FILM TOURISM | Indian Diaspora Club
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Film tourism describes the effects that film and TV-productions can have on our travel decisions as they inspire people to experience the screened places firsthand. Not only is film tourism an excellent vehicle for destination marketing, it also presents new product development opportunities, such as location tours, film museums, exhibitions and the teeming of existing tourist attractions with a film connection. Indian cinema found global mass appeal at the turn of the 21st century. As the world became a global village, the industry reached out further to international audiences. Apart from regular screenings at major international film festivals, the overseas market contributes a sizeable chunk to Bollywood’s box office collections. Investments made by major global studios such as 20th Century Fox, Sony Pictures, and Warner Bros was confirmation that Bollywood had etched itself on the global psyche.